Margen is a fiduciary marketing agency built for private equity.
Future earnings and value creation are the lifeblood of private equity. But even in well-run companies, 30-50% of marketing messaging and budgets are not optimized to acquire, retain and develop revenue-generating customers.
Margen solves this three ways, without adding delays or increasing your budget.
01
First, we identify and capture misaligned capital based on our Customer Portfolio Analysis. This increases effectiveness because it unifies sales and marketing on where to focus and commit to create the most value.
02
Second, we create a rebalanced Budget and Probability Analysis based on your specific revenue goals and timeframe. This de-risks your investment because it gives C-Suites and boards clear expectations of campaign potential before having to commit the bulk of the company's resources.
03
Third, we work with your team to co-create and execute a custom messaging and GTM playbook for each customer cohort. This ensures maximum impact and integration—because we don't walk away like conventional consultants.
